Resources Library by ANA

Breaking the Fourth Wall: Future Formats for Effective Advertising

How we as humans connect, communicate and create has permanently changed, and the future lies in breaking the fourth wall?the wall behind us, the wall we can?t see. From the metaverse to TikTok challenges, the public is clamouring for blended,...

Catalogue: Congress 2023

Authors: Lisa Speck, Steve Silvers

September 27, 2023

Thinking Outside the Blocks

New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

Thinking Outside the Blocks

New times call for new tools. This paper will show you the journey the BBC World Service audience's team havetaken to develop an adaptive and dynamic global news tracker. It will cover the new methodologies that theteam have designed and implemented...

Catalogue: Congress 2022: 75th Anniversary

Authors: Kevin Cowan, Jon Puleston, Oliver Taylor, Julie Soulsby

Companies: British Broadcasting Corporation (BBC), Kantar

September 23, 2022

Using narrative analytics to win customer trust

What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the...

Catalogue: Insights Festival 2020

Authors: Jeff Marshall, Rogier Verhulst, Becky Owens

Companies: Protagonist, LinkedIn

September 15, 2020

Is it possible to predict human decision-making?

Using qual and quant to understand why consumers really make decisions, not why you think they do.

Catalogue: Fusion 2019

Author: Nina Kanin

Company: Streetbees

November 10, 2019

Indonesia's new path to purchase and it's all mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Masao Kakihara, Karthik Venkatakrishnan

Company: GfK

May 19, 2016

Entertainment landscape across generations in Latin America

HBO Latin America set forth this study in order to understand the impact that the new technologies have had across generations and to gain deeper understanding of Pay Tc consumers in Latin America by looking at their lifestyle, social outlook, needs,...

Catalogue: Latin America 2016: Research Renovation

Authors: Susana Sosa Aiken, Laura Pellerano Berga

April 13, 2016

Research World (December 2001)

Understanding the process by which new ideas, products and services are picked up, communicated and adopted is key to the success of developing both new and old products. In each case, Early Adopters are the group to watch closely but how can they be...

Catalogue: Research World 2001

Author: ESOMAR B.V.

December 1, 2001

Marketing and research today (May 1995)

In the previous issue of this Journal, the authors introduced the theoreticalside to semiotics. The major objective of this issue is to illustrate the separate items involved in semiotic applications. With a selection of concepts including the...

Catalogue: Marketing and Research Today

Author: ESOMAR B.V.

May 1, 1995